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What is Sustainable?

Sustainable fashion is a way in which brands create clothing that not only reduces the impact on the environment but is also mindful of the people who work to produce the garments.

Put simply, it is fashion that is ethically made and environmentally friendly.

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Eco-friendly

Eco-friend means earth-friendly or not harmful to the environment. Eco-friendly products prevent contributions to air, water and land pollution.  Making eco-friendly product keeps both environmental and human safety in mind.

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Who Made my Clothes?

This is the first question we ask on Fashion Revolution Week. Before Rana Plaza brought the world’s attention to the plight of garment workers, many of us didn’t think about how or where our clothes were made. Asking Who Made My Clothes? is the first step, and it works on two levels. One, we as wearers of fashion make the connection between what we’re wearing and the people who stitch the clothes together. Secondly, we literally demand brands reveal the source of their products. No longer do we accept opaque supply chains, where clothing is sourced according to the lowest cost and fastest turnaround with no knowledge, or even regard for how these things are achieved. If we want an ethical fashion industry, transparency is key. We want to know who made our clothes, in what countries, even down to which factories. Once we know who made our clothes, we can ask the next four important questions.

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